Outdoor Copywriter and Strategist For Your Service-Based Business
It’s time to elevate your business, sell out offerings, & help even more of your clients reach their full potential.
I’ll help you share your wisdom through storytelling and strategy.
I know you’re out there spreading your magic and changing lives…
Epic retreats, life-changing 1-on-1 sessions, and badass courses for the outdoor community— you’re CRUSHING IT!
But where do you find the time to think about marketing strategy, write next week's newsletter, or create a sales page for your new amazing offer?
Rather than burning the candle at both ends, let me handle the behind-the-scenes nitty-gritty while you shine your light in our community.
Let’s Work Together
Standing out in the crowded outdoor industry is hard. It takes building a real connection and staying true to the magic only you can bring. You’re services are already having an impact, let’s make sure your copy is too. Through artfully crafted copy I will help build your community and help them find your service and change their lives.
What You Can Expect:
🏕️ Irresistible copy that aligns with your values and increases your profits
🏕️ Consistent content that makes you a valuable resource in the community
🏕️ A copy strategy that is unique to your business and audience
🏕️ A teammate that cares about your business and what you offer
We’ll Be a Great Team If…
🌲 You have a solid client base but you’re ready to kick things up a notch
🌲 You have clear sales goals but aren’t sure how best to get there
🌲 You don’t have enough hours in the day to write copy that feels good
🌲 You have a launch coming and want to crush your past benchmarks
What I can do for you
You’re business and goals are unique, you’re knock-out copy will be as well. A custom package of my services will have you selling out your offerings and growing your community.
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An audit is a great first step for new clients. It gives us an idea of where our starting line is.
I will run an audit of your site or other copy materials of your choosing. The audit will include a final report with stats and recommendations. The audit also includes a phone call so we can go over my report and set up our action plan.
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Whether you lead retreats in Bali, host farm-to-table dinners, or coach clients into harnessing their own magic, search-engine-optimized (SEO) blogs are one of the best ways to drive visitors to your website.
Content that teaches, inspires, and empowers is what your village wants. Giving them quality content they can count on will help you sell out your offerings and build a lasting connection with your community.
*Bonus: SEO-optimized blogs help you gain authority points with “The Google”.(boom)
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Once your ideal client is on your site they want to feel understood. Not only will the words connect with them once they’re on your site, but they will also help new clients find you. By combining keywords and audience research we can get your site in front of the go-getters you want to connect with most.
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The main event
You’re new intro to climbing course, Icelandic hot spring retreat, or new health and wellness program are a big deal. A landing page will help you scream it from the mountain tops. It gives any wanna-be clients the confidence they need to take the leap and change their lives.
Through story-telling, we will show your clients why this is an opportunity they can’t afford to miss!
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Linked-in, Facebook, Instagram, Tiktok… you name it, these platforms are where everyone hangs out these days. You want quality content that meets them where they’re at. Consistent posts will help you gain name recognition. The more potential clients see your name the more likely they are to check you out and sign up for your offers.
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Build that email list!!
Drawing your audience in with something unique for free is an effective way to become besties with them. Once a potential customer or client has joined your email list they will be WAY more likely to be a lifelong customer.
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So they signed up to be on your email list — now what?
Time to send them regular updates to keep your relationship going. The email inbox is a sacred place, make sure you stay there by giving clients empowering stories, behind-the-scenes exclusives, and early bird specials.
From welcome sequences to introduce yourself, to gearing up for that big new launch, email – sequences come in many shapes and sizes. No matter the season and where you are in your relationship reliable emails will help deepen your connection.
Whew - that was a lot of info!
Have questions? Check out the FAQ page
Meet Brenna
As a lifelong outdoor worshiper, I speak your language. I know what you’re talking about when you say you want to change lives through meaningful experiences.
I believe in the power of nature, knowledge, and experience. I want to help you maximize your potential and reach your goals. I specialize in high-impact optimized writing that gets you noticed and connects with your ideal audience.
I know my copy will connect with your audience because I am your audience. I know what it’s like to find a business coach that changes your world or to jump at the opportunity to get out of my comfort zone and try something new. I know the impact these experiences have had on my life, and I want to help you empower others to do the same.
The Process
Vibing with your writer, knowing they understand your brand, voice, and mission will make this whole process fun and easy. I like to spend time chatting with you and getting to know your business so I can be the best writer for you.
The process for creating copy will be a little different for each project… but, here is a little breakdown to give you a better idea of what to expect.
Time to get out there and do your thing, help your community reach their goals!
This is the call that starts it all. I’ll learn a bit about you and your business and you’ll learn about me. Through this call, we will find out if we are the perfect fit for one another!
After gathering all the info about your needs and goals I’ll do a site audit and put together a personalized plan for our next steps. The proposal is an outline of what exactly I’ll be tackling for you so we are both on the same page and ready to roll.
Finally at the fun part… Time for me to put pen to paper and create the best made-for-you copy.
When the writing is done I’ll send it over to you to look over. You can hit me with any questions, comments, edits, or praise… and I’ll make the necessary adjustments.
Do a happy dance, your personalized copy is done and ready to launch! Get the fresh copy on your site and watch as you generate more leads, sales, and grow a cult following.
